Who We Are

The Leadership Team

Damien is a visionary leader with over 25 years of experience heading up the growth strategy for renowned leisure attractions worldwide. Specialising in design, delivery, and general management, he has brought his extensive expertise to the UK, Saudi Arabia, and the UAE, creating successful attractions that captivate audiences. From Centerparcs L&E to MAF Ski and Snow parks, Lego retail to Emaar general including Reel Cinemas, Kidzania, The Storm, and SEVEN, Damian's career highlights showcase his ability to revolutionise the leisure industry and push boundaries.

With an unwavering passion for creating immersive experiences, Damien has left an indelible mark on the landscape of leisure attractions. His innovative leadership has transformed attractions into global phenomena, such as Kidzania, where he empowered children through interactive role-playing, and Reel Cinemas, where he redefined the movie-going experience. Damien's visionary approach continues to shape the future of leisure attractions, as he seeks new opportunities to captivate audiences and redefine the boundaries of entertainment with his passion, creativity, and unwavering commitment to excellence.

Andrew is a dynamic professional who brings invaluable commercial insight and extensive experience to ATW. His recent achievements include spearheading the concept, design, and operations of over 130 attractions across 20 complexes in 14 cities throughout Saudi Arabia. With a knack for collaborating with leading IPs and products, Andrew has successfully brought together world-first, iconic attractions that captivate audiences.

As a former board member of MENELAC and Director of Operations at Majid Al Futtaim Leisure Entertainment and Cinemas, Andrew played a pivotal role in leading the expansion efforts in Saudi Arabia. This ambitious endeavor involved overseeing over 90 businesses, managing 2500 employees, and expanding operations across nine countries. His strategic vision and leadership proved instrumental in driving the growth and success of the organisation.

With an impressive 25-year track record in the leisure, entertainment, and attractions industry, Andrew possesses a wealth of experience in growing international businesses. His portfolio includes notable projects such as Bourne Leisure, Magic Planet, MAF FECs Dreamscape, IFLY Little explorers, and AMC cinemas. Andrew's deep industry knowledge and proven ability to cultivate business growth make him a valuable asset in shaping the success of ATW and its clients, as he continues to push the boundaries of the leisure and entertainment landscape.

David is a highly experienced Director with a substantial history in the design and creative industry. With a strong background in event management and marketing, he has made significant contributions to renowned establishments such as Warwick Castle, Center Parcs, and world-leading aquariums. David's expertise lies in generating innovative ideas and implementing strategic initiatives that increase footfall and create standout experiences in the attractions industry.

Known for his exceptional leadership and management skills, David fosters high-performing teams and cultivates collaborative environments that inspire creativity. He possesses a deep understanding of consumer behavior, market trends, and cutting-edge technologies, allowing him to craft engaging narratives that resonate with diverse demographics. With a comprehensive understanding of operational efficiency and financial management, David's strategic approach optimises performance and drives profitability. Passionate about pushing boundaries and committed to excellence, he continues to make a significant impact in the attractions industry through his blend of creativity, strategic thinking, and operational expertise.

Jamie brings over 20 years of experience in the leisure sector, having worked with leading brands to drive growth and innovation. Recently serving as an Executive Director at SEVEN, a prominent entertainment ecosystem in Saudi Arabia, Jamie played a pivotal role in facilitating the presence of international and local brands. His expertise and creative guidance make him an invaluable asset for ATW's clients, providing key insights to enhance their projects.

Jamie's impressive portfolio includes collaborations with renowned attractions such as Alton Towers, Splash landings, Warwick Castle, Wahooo, and Emaar aquariums. His diverse experience spans from managing thrilling theme parks to curating captivating aquarium experiences. Known for his ability to navigate the complexities of the industry, Jamie has a proven track record of delivering real growth and crafting memorable leisure destinations.

With a deep understanding of consumer preferences and a passion for innovation, Jamie offers valuable creative solutions to ATW's clients. His extensive experience and unwavering commitment to excellence position him as a trusted resource in shaping the success of leisure projects. Continuously pushing the boundaries of what's possible in the industry, Jamie remains dedicated to driving growth and creating exceptional experiences for audiences worldwide.

Ailsa specialises in seamlessly integrating live entertainment, interpretation, and innovative technology within tight budgets to create captivating, story-led immersive designs. Her passion lies in discovering the hidden details that spark grand visions and bringing them to life.

With expertise in crafting immersive experiences, she possesses a keen eye for blending entertainment, interpretation, and cutting-edge technology to create unforgettable moments. Despite budget constraints, she is adept at finding creative solutions that maximise impact and deliver exceptional results. Her dedication to storytelling and attention to detail allows her to craft immersive designs that truly captivate audiences.

Driven by a relentless pursuit of inspiration, she thrives on uncovering the small elements that fuel remarkable visions. Through her work, she aims to leave a lasting impact by seamlessly integrating diverse elements into cohesive and awe-inspiring experiences.

Kate is a versatile professional with a diverse background in the Arts, Hospitality, Leisure, and Entertainment industries. Throughout her career, she has excelled in creating, organizing, and managing large-scale customer experiences. With a creative and enthusiastic approach, she possesses a genuine passion for guiding and shaping brands to establish meaningful connections with customers, driving growth and boosting revenue.

Kate's expertise lies in strategic thinking, brand development, identifying new business opportunities, account management, and generating creative ideas. By leveraging these strengths, she has consistently achieved outstanding results in enhancing brand presence and fostering customer engagement. With a proven track record of driving revenue growth, she brings a unique blend of creativity, strategic acumen, and a customer-centric mindset to every project undertaken.

Namrata is a senior finance professional over 2 decades of diverse experience. She is qualified Chartered Accountant from Institute of Chartered Accountants of India.

Namrata has proven track-record of working with diverse companies (Local Conglomerates; Multinational Fortune 500 companies as well as Start-ups). During her tenure, Namrata gained exposure to multiple industries such as Cinemas, Leisure, Retail, Credit Cards, F&B, Leasing, Energy Management, Healthcare, Real Estate, Insurance and Shared Services.

For the last 15 years, Namrata worked with local conglomerate Majid Al Futtaim where she not only performed multiple roles at Corporate Head office level, but she also headed end-to-end finance department for the Cinema and Leisure and Entertainment business units.

Mission & Values

Our Mission

To create a unique Consultancy business, globally operating. We offer a full range of services aimed specifically at the company or individual that is considering opening or investing in, an experience based attraction.

Our Values

  • Practical, professional attractions knowledge
  • Forward thinking & innovative
  • Reliable, dependable & trustworthy
  • Ambitious, motivated & driven
  • Professional, qualified & experienced
our Approach

Work Strategy

Say Hello

Get together with ATW to discuss your project; face to face or over teams. We will get to know the issues you have and understand your business. What are the important things you need to achieve and that you’d like our help with. The who, the what, the where and sometimes at this stage, the how much.

Agreement

Let’s agree a way forward and understand each other properly.  We work on complex but cerebral pieces of work, and it is important for all parties to agree a suitable brief.  A strong brief always makes the project run smoothly.

Strategy

Outline the approach and set crucial goals with achievable milestones towards an agreed outcome of the reports promised.  At this point we also challenge our findings to make sure no strategy’s are missed that will add to the outcome or improve our clients business.

Collaboration

We love to hear  what you think and then we make  tweaks to the process if needed.  It is vital we hit brief and we are happy to share works in progress, direction of travel and initial results to make sure we are achieving the brief.

Present

How does it all look?  We clarify, stress test & stress test again to ensure the original scope is delivered.  When we are happy, we work with you & your teams to show you how it works. We discuss conclusions, next steps and any clarifications needed.

Future Services

We keep in touch & continue to provide upgrades, expansions and seasonal additions so visitors are kept entertained and up to date.