Attractions
That Work

A game-changing consultancy for the global leisure and entertainment sector
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About ATW

Transforming the Attractions Industry

W

e provide insights, guidance and support to help developers and operators create best-in-class attractions, that are a real success.
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Through 100 years of combined experience in development, design, strategic planning and operational management we help you to build fantastic teams, overcome challenges, increase revenue and improve performance, so you can create the best… Attractions That Work.

How we can help you

Attraction Development

We work with you to generate ideas, realise and refine your vision, and create the best plan for success.

Strategic Planning

We know the market inside and out, and we know the type of attractions that yield the highest return.

Design & Delivery

We’ll inspire a fresh perspective with ideas and strategies that will help you connect with your visitors, increase footfall, and stand out in a crowded marketplace.

WHAT WE DO

Attraction Development

We work with you to generate ideas, realise and refine your vision, and create the best plan for success. We’ll provide advice, insights and guidance along with all of the essential analysis and planning requirements to make sure your concept is fully tested, and then bring innovation and big thinking to the table, creating the best potential for ROI.

  • Idea Generation
  • Vision Development or Refinement
  • Feasibility Studies
  • Intellectual Property Acquisition
  • Market Analysis
  • Master Planning
  • Operational Review & Insights
  • Pre-launch Planning
  • Revenue Management & Commercial Review

Strategic Planning

We know the market inside and out, and we know the type of attractions that yield the highest return. We can support you from start to finish in developing a strategy that’s set for success, from managing the finances, to building the strongest team. Whether you’re starting from scratch or need a strategic change in direction...

  • Business Planning
  • Financial Planning
  • Operational Management & Planning
    (including business areas and organisational structure)
  • Talent Management (including recruitment and training)
  • C Suite
  • Senior Leadership
  • Owner Representation

Design & Delivery

We’ll inspire a fresh perspective with ideas and strategies that will help you connect with your visitors, increase footfall, and stand out in a crowded marketplace. Whether you’re looking to launch an entrepreneurial project or refresh an existing one, we’ll bring the creative skills and innovative solutions to help it take off. We’ll also help you sell and market the new concept, so it stands the best chance of success.

  • Concept Development
  • Brand Development
  • Schematic Design
  • Detail Design
  • Guest Experience Creation
WHo WE are

Why Work with Us

With our decades of operational experience and practical knowledge in the sector, we know what really works when it comes to concepting, designing, building and marketing successful attractions. Between us, we’ve covered a wide and diverse variety of initiatives and have worked across more than 25 countries, with proven successful results on thousands of projects. We have a genuine passion for our industry and an extensive network of contacts who trust us. Our blend of expertise, innovation and knowledge is what makes ATW a real turnkey company.

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our Approach

Work Strategy

Say Hello

Get together with ATW to discuss your project; face to face or over teams. We will get to know the issues you have and understand your business. What are the important things you need to achieve and that you’d like our help with. The who, the what, the where and sometimes at this stage, the how much.

Agreement

Let’s agree a way forward and understand each other properly. We work on complex but cerebral pieces of work, and it is important for all parties to agree a suitable brief.  A strong brief always makes the project run smoothly.

Strategy

Outline the approach and set crucial goals with achievable milestones towards an agreed outcome of the reports promised. At this point we also challenge our findings to make sure no strategy’s are missed that will add to the outcome or improve our clients business.

Collaboration

We love to hear what you think and then we make tweaks to the process if needed. It is vital we hit brief and we are happy to share works in progress, direction of travel and initial results to make sure we are achieving the brief.

Present

How does it all look? We clarify, stress test & stress test again to ensure the original scope is delivered. When we are happy, we work with you & your teams to show you how it works. We discuss conclusions, next steps and any clarifications needed.

Future Services

We keep in touch & continue to provide upgrades, expansions and seasonal additions so visitors are kept entertained and up to date.
Our EXPERIENCE

Our Experience

Theme & Amusement Parks
Resorts
Cruise Ships

Location Based Entertainments
Waterparks
Snow Attractions
Visitor Attractions
Hotels & Accommodation
IP Branded Attractions
Retail & Hospitality
Testimonials

What Our Clients Say

We are delighted to share our exceptional experience with ATW, who played a pivotal role in our European research project. Their unparalleled expertise, commitment, and attention to detail have significantly contributed to the success of our study.  From the outset, the highly qualified team at ATW demonstrated a deep understanding of our research needs and provided invaluable insights that guided our project in the right direction. Their dedication to delivering high-quality work, coupled with their timely and professional approach, has been truly impressive.  The team at ATW went above and beyond in ensuring that every aspect of our research was meticulously handled. Their support and collaboration have not only met but exceeded our expectations.  We highly recommend ATW to any company seeking top-notch research. Their proficiency and dedication are second to none, and we look forward to future opportunities to work with them.  Thank you, ATW!
James Anderson
Bandai Namco Amusement Europe Ltd.
We are delighted to share our exceptional experience with ATW, who played a pivotal role in our European research project. Their unparalleled expertise, commitment, and attention to detail have significantly contributed to the success of our study.  From the outset, the highly qualified team at ATW demonstrated a deep understanding of our research needs and provided invaluable insights that guided our project in the right direction. Their dedication to delivering high-quality work, coupled with their timely and professional approach, has been truly impressive.  The team at ATW went above and beyond in ensuring that every aspect of our research was meticulously handled. Their support and collaboration have not only met but exceeded our expectations.  We highly recommend ATW to any company seeking top-notch research. Their proficiency and dedication are second to none, and we look forward to future opportunities to work with them.  Thank you, ATW!
James Anderson
Bandai Namco Amusement Europe Ltd.

Spreading Our Midas Touch

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